Optimizing Surveys for Smartphones? Yes, It’s Important!
Shimon Sarraf, Jennifer Brooks, and Jim Cole - If you're in the business of collecting survey data from college students (or anyone else for that matter), you've probably heard a lot of people talk about optimizing surveys for smartphones. This conversation isn't a surprise, since over 90% of today's college students are estimated to be walking around with smartphones. At NSSE, we've noticed exponential growth […]